In today’s world everything is digital. Shopping for clothes. Shopping for food. Now buying a house. Anyone can search Zillow or Trulia, that doesn’t make you a real estate agent. If you search those sites daily it doesn’t make you a REALLY good agent! Amazon lets you return your shoes mostly for free. Peapod even offers free delivery if you play your cards right. The last time I checked there is no return policy on a house. Once the purchase and sale is signed, that 3 bedroom 2.5 bath with a now leaky roof and broken furnace is yours to keep! Sorry to say, you over paid, your roof is leaking, and you have no heat. You cannot send it back! You listened to your sister because her friend said it was a good deal. Neither of whom are in the real estate business. You should of had a Realtor, not a family member guiding you! So there arises the magic question. What DO you want in a realtor?
WE ARE NOT A DYING BREED.
Like every other industry out there affected by the evolution of the internet, our world has changed. The need for the Realtor has not diminished but how we do business has. Have there been some bumps in the road as we figure this out? Absolutely! But we are not a dying breed. We are changing with the times. In real estate, or any other service industry, the key to survival is good customer service and a consumer need. People will always need a home. That being said the Realtor still brings the same three things to the table it did 30 years ago. Access, advertising, and advisement. But, it is still the strong handshake and a nice thank you that people are looking for in an agent. Someone who listens, someone who cares, and someone who gets the job done. The core values in a good Realtor, in my opinion, are honesty, integrity, and a strong work ethic. Being real is what people want. We are all human. If you make a mistake, that’s O.K. No one is perfect. But how you deal with that mistake and how you communicate with your customer is what turns a potentially bad experience into a good experience. In business we are very forgiving people. So next time something doesn’t go your way, just be honest. People will respect you more in the end!
If you are interested in hearing more about what it is that we Realtors do and the AAAs of real estate, check out my next blog!